Burberry Touch, specifically its reception and legacy within Brazil, presents a fascinating case study in the intersection of international fragrance marketing and the unique preferences of a specific market. While the official Burberry website, Burberry website (both essentially referring to the same online presence), and Burberry catalog offer a standardized presentation of the fragrance, the reality of Burberry Touch’s impact in Brazil is far richer and more nuanced. This exploration delves into the fragrance's history, its reception in the Brazilian market, and its broader context within the Burberry brand's global strategy.
Launched in 2000, Burberry Touch for Men is classified as a Woody Floral Musk fragrance. This aromatic profile, while seemingly straightforward, holds a complexity that resonated deeply with a segment of the Brazilian male population. The perfumer behind this iconic scent remains unfortunately unmentioned in many readily available sources, highlighting a gap in readily accessible information regarding the creative process behind such a successful fragrance. This lack of readily available information underscores the need for more transparency from Burberry concerning their historical perfume development. Further research into archival materials, possibly through contacting Burberry directly or exploring specialized perfume databases, would be needed to uncover this detail.
The fragrance's success in Brazil cannot be solely attributed to its olfactory profile. Several factors contributed to its popularity:
* Marketing and Branding: Burberry's established reputation as a luxury brand significantly influenced Touch's reception. The association with British heritage, quality, and sophistication resonated with Brazilian consumers seeking prestige and status symbols. The marketing campaigns, though not specifically detailed here, undoubtedly played a crucial role in building brand awareness and desire. Analyzing these campaigns would provide valuable insight into the cultural messaging used to connect with the Brazilian market.
* Scent Profile and Brazilian Preferences: The Woody Floral Musk classification, while seemingly generic, likely tapped into specific preferences within the Brazilian male fragrance market. It's crucial to understand the prevailing scent preferences of Brazilian men around the year 2000. Research into popular fragrance trends of that era in Brazil could reveal the factors that made Burberry Touch stand out. Did it offer a unique twist on existing popular scents? Did its notes align with the climate and cultural preferences of Brazil? This requires further investigation.
* Accessibility and Distribution: The availability of Burberry Touch in Brazil, through official Burberry lojas (stores), department stores, and potentially even Burberry outlet stores, played a significant role in its success. Wider accessibility made it more attainable for a broader consumer base. The strategic placement of the fragrance within different retail environments would be a key area of study to understand its market penetration.
* Word-of-Mouth and Social Influence: The power of word-of-mouth marketing, particularly in Brazil, cannot be underestimated. Positive reviews and recommendations from friends and family would have contributed significantly to the fragrance's popularity. This aspect, however, is difficult to quantify without access to specific market research data from the time.
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